The Digital Marketing Boot Camp
at Texas McCombs

Take the Next Step in Your Career | Learn Marketing Online

Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Professional Experience: Take advantage of paid micro-internship opportunities.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a certificate from UT Austin.
Get Program Info

Answer 4 quick questions about yourself. It takes less than a minute!

Step 1 of 4

Back
Back

Next Cohort Begins Date:

August 12

Time to Complete:

18 weeks, Part-time

Live Online Classes:

10 hours per week

Student at laptop

Marketing Is Always
Evolving. Evolve With It.

The digital marketing world changes constantly. With The Digital Marketing Boot Camp at Texas McCombs you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.¹

¹LinkedIn

Parker Dewey logo

Get a Paid Micro-Internship

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience
  • Generate income during boot camp
  • Build your professional resume and portfolio
  • Gain access to an exclusive network of potential employers

The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Stay on track with a dedicated student success advisor.
  • edX Xpert support available for students 24/7, 365 days a year.
  • Connect with engaged instructors, teaching assistants, and peers for academic support.
  • Additional academic services may be available in select boot camps.
Student at laptop
Student at laptop

Further Your Career

Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and help you build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.

Innovative Curriculum.
In-Demand Skills.

In 18 weeks, The Digital Marketing Boot Camp at Texas McCombs will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

What you will learn:

  • Value Propositions
  • Marketing Research
  • Audience Segmentation
  • Branding
  • Marketing Objectives & KPIs
  • Customer Journeys
  • Marketing Funnels
  • Marketing Plans

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

What you will learn:

  • Digital Marketing Channels
  • Data Strategies
  • Digital Marketing for Different Business Models
  • Content Strategy
  • Organic Social Media

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What you will learn:

  • Website Creation
  • Content Optimization
  • Search Engine Optimization
  • Conversion Tracking
  • Link Building and Backlinks
  • Website Analytics

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

What you will learn:

  • Paid Search
  • Social Media Advertising
  • Display Advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

What you will learn:

  • How to brand yourself for your career search or promotions
  • How to curate and optimize coursework for your portfolio
  • How to design a web-based portfolio
  • How to develop a promotional plan

Now You’re Ready

By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable certificate.

Learn on Your Schedule

This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small businesses.

Time to complete18 weeks
Live classes10 hrs/week
Homework & projects 20+ hrs/week
Class timeThree weekdays from 6:30 to 9:30 p.m.

Invest in Your Career With the Right Financial Options

Digital marketing boot camp fee: $9,495

Alumni Scholarship

Alumni are eligible for a $500 scholarship.

24-Month Interest-Free Payment Plan

Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Boot Camp Graduates Are Saying:

  • “Absolutely great! Loved the instructors, as well as my career advisor! I learned a lot of skills that helped me land my job.” –

    Sylvia W.
  • “I had a lot of skills in marketing due to my BS in advertising, but not everything carried over so neatly into the world of digital marketing. I knew by doing this program, I would improve my resume, portfolio, my network, and open up a lot of potential for my career. … This program and the certification allowed me to get into my desired career path.” –

    Logan S.
  • “I enjoyed the class. I decided to attend because my industry had been shut down because of the pandemic. I wanted to gain another skill set so I wouldn’t be so vulnerable if it happened again. I ended the [boot camp] with a full-time job.” –

    Pamela H.

A Powerful Educational Partnership

About University of Texas at Austin

Like the state it calls home, UT Austin is a bold, ambitious leader. Ranked among the biggest and best research universities in the country, UT Austin is home to more than 51,000 students and 3,000 teaching faculty. Together they are working to change the world through groundbreaking research and cutting-edge teaching and learning techniques. Here, tradition and innovation blend seamlessly to provide students with a robust collegiate experience. Amid the backdrop of Austin, Texas, a city recognized for its creative and entrepreneurial spirit, the university provides a place to explore countless opportunities for tomorrow’s artists, scientists, athletes, doctors, entrepreneurs and engineers.

This program is offered by UT Austin through the McCombs School of Business, in partnership with edX.

About edX

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp Starts
August 12. Reserve Your Spot Today!

It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.