- Students will explore the digital marketing landscape and develop knowledge of marketing fundamentals like campaign development and user acquisition, while also advancing campaign analysis skills.
- Students receive a hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
- Students receive career-planning assistance, including:
- Resume and social media profile support, career content and practice sessions, behavioral interview training, 1:1 career coaching, soft skills training, and more.
- Access to a dedicated Profile Coach and Career Director that will work with students throughout the program and prepare them to be Employer Competitive.
- Students graduate with a strong professional portfolio demonstrating their working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
- Students benefit from a Project Demo Day—a quarterly networking event with local professionals to showcase their final projects.
- Qualified students receive continued one-on-one career coaching with their Career Director post-graduation.
- Students earn a Certificate in Digital Marketing from UT Austin showcasing their accomplishments to future employers.
About The University of Texas
at Austin
Like the state it calls home, UT Austin is a bold, ambitious leader. Ranked among the biggest and best research universities in the country, UT Austin is home to more than 51,000 students and 3,000 teaching faculty. Together they are working to change the world through groundbreaking research and cutting-edge teaching and learning techniques. Here, tradition and innovation blend seamlessly to provide students with a robust collegiate experience. Amid the backdrop of Austin, Texas, a city recognized for its creative and entrepreneurial spirit, the university provides a place to explore countless opportunities for tomorrow’s artists, scientists, athletes, doctors, entrepreneurs and engineers.
About edX
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.
When does the program start?
- Class begins Soon
- Tuesday/Thursday 6:30 – 9:30 p.m.
- Saturday 10 a.m. – 2 p.m.
Can I keep working while studying at The Digital Marketing Boot Camp at Texas McCombs?
Yes. The program was designed for working professionals who are seeking to advance their current careers or change paths.
How long does it take to complete the program?
The program is part-time. Students can complete it in 18 weeks.
Do you provide career planning support?
Yes. We offer all of our students career support and coaching as well as resume support, interview preparation, and experiential learning opportunities.
Do I need to have previous experience in programming or marketing before applying?
No programming or marketing experience is required.
What sets your boot camp apart from others I can join in Austin or elsewhere?
- We offer a part-time program that allows working professionals to study digital marketing without leaving their current job.
- Students benefit from a robust set of professional development services to prepare them for success as they work to advance or change careers.
- Our curriculum is built based on the most in-demand technologies needed for the ever-evolving marketing industry plus reviewed and overseen by esteemed faculty at the McCombs School of Business.