Learn how to create and execute on a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, and more*.
Gain real-world experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress *.
Study part-time, three days a week, while maintaining your work schedule.
Benefit from a wide range of career services to position you for success as you work to advance in your current career or seek a new opportunity.
*The material covered in this course is subject to change due to market demand.
About the University of Texas at Austin
Like the state it calls home, UT Austin is a bold, ambitious leader. Ranked among the biggest and best research universities in the country, UT Austin is home to more than 51,000 students and 3,000 teaching faculty. Together they are working to change the world through groundbreaking research and cutting-edge teaching and learning techniques. Here, tradition and innovation blend seamlessly to provide students with a robust collegiate experience. Amid the backdrop of Austin, Texas, a city recognized for its creative and entrepreneurial spirit, the university provides a place to explore countless opportunities for tomorrow’s artists, scientists, athletes, doctors, entrepreneurs and engineers.
This program is offered by UT Austin through the McCombs School of Business, in partnership with Trilogy Education Services, a 2U, Inc. brand.
About Trilogy Education Services
Trilogy Education is a workforce accelerator that empowers the world’s leading universities to prepare professionals for high-growth careers in the digital economy. Thousands of people around the globe have completed Trilogy-powered programs, and more than 2,000 companies—including 50% of the Fortune 100—employ them.