Meet The Leadership

Jamie Southerland, Chief Business Officer, Project 2021

Jamie Southerland, CBO UT AustinJamie Southerland was appointed as the Chief Business Officer for Project 2021. Working alongside Dr. Jamie Pennebaker, Executive Director of Project 2021 and Special Advisor to the Provost for Educational Innovation, Southerland will help lead the development of next-generation undergraduate programs through course design, technology integration and rigorous evaluation.
Since October 2014, Southerland has served as the Associate Vice President for Shared Services and Business Transformation where he led the development and implementation of shared administrative and IT services, as well as other business transformation initiatives.

Project 2021, which will be located in the Provost’s Office, has been formed to coordinate the units that help create, implement, and evaluate new teaching and learning methods through work with faculty, departments and colleges. Southerland will bring his business leadership expertise to Project 2021 as it introduces novel small and large classes — both online and in person — that will further the university’s reputation as a leader in higher education. Project 2021 is envisioned as a five-year endeavor to establish the infrastructure for innovation across the campus. At the outset, it will work closely with Extended Campus, Learning Sciences and the Faculty Innovation Center.

Southerland began his new role in February 2016 and will remain as a senior advisor for shared services which includes Academic Technology Support (ATS) and the Central Business Office (CBO).

David E. Berlad, Product Manager, UT Austin Boot Camps

David E. Berlad, MS, PMP®, is currently the Senior Project Management Instructor and Curriculum Designer for the Center for Professional Education (CPE). In addition, he serves as the Product Manager responsible for Business Analysis, Coding Boot Camp, Data and Technology, Innovation Management and several other professional programs. His experience spans more than 25 years in project management, business leadership, business development and consulting in the fields of healthcare, information technology and finance. Berlad led various local and global project teams through successful projects that were completed on time, within budget and within project scope.

David Berlad became interested in and acquired his project management skills while working as a Senior Quality Engineer at the National Aeronautics and Space Administration (NASA). While serving at NASA, he worked with the Space Shuttle Project Office, the Space Shuttle Program Office and the Space Station Program. He took this experience to private industry where he co-founded Medical Design and Images, Inc., one of the first healthcare Management Services Organization in Austin, Texas. His company provided computerized medical practice management systems, medical billing services, medical transcription services, commercial real estate opportunities and physician marketing. He worked on projects with Blue Cross Blue Shield of Texas, McKesson Corporation, Clinical Pathology Laboratories and other healthcare companies. He later sold that successful business to a publically traded company, which eventually became part of WebMD. In addition, Berlad worked with several publically traded companies and private companies on various successful projects. One successful project included the launch of an integrated credit card processing solution pilot program for CVS and their MinuteClinics for the entire state of Massachusetts. He has worked with Fortune 100 companies, national medical software companies, consulting companies and industry analysts. In addition, he has been a speaker at several national healthcare events.

David Berlad received a master’s degree in chemistry from the University of Houston and is globally certified by the Project Management Institute as a Project Management Professional(PMP)®. He served on the Board of Directors for the Austin Chapter of the National Kidney Foundation, the Board of Directors for the Rotary Club of West Austin in Austin, Texas and as the Director and Chair of Membership for the Austin Chapter of the Project Management Institute.

*Courtesy of the Center for Professional Education.

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