The Digital Marketing Boot Camp at Texas McCombs

man sipping coffee looking at digital strategy on the computer

Classes begin quarterly

Submit your application today. All classes are being offered through our proven virtual classroom experience. Learn more.


Learn Digital Marketing in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

The Digital Marketing Boot Camp at Texas McCombs is a challenging, part-time program that prepares students to develop impactful marketing plans across verticals and drive channel specific strategies.

  • Gain experience with in-demand tools and technologies such as Google Analytics, Facebook Insights, Customer Relationship Management software (CRMs), MailChimp, HTML/CSS, and more.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
DM_260x290

Strategic, Hands-On Digital Marketing Training

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Marketing Strategy

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Digital Advertising, Data Organization, and Automation

  • Paid Content Strategy
  • Paid Search Advertising
  • Display Advertising
  • Paid Social Media Advertising
  • Remarketing
  • Measurement and Optimization
  • Customer Relationship Management
  • Email Automation

Optimizing Campaigns and Websites

  • HTML/CSS
  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

Ready to become a savvy digital marketer?

By the time you complete the program, you can expect to be able to:

  • Understand the principles of traditional marketing and their application to the digital economy.
  • Analyze product market fit and create a value proposition for potential customers.
  • Leverage paid search by using tools like Google Ads and Google Keyword Planner.
  • Use Customer Relationship Management (CRM) software to track leads, opportunities, and customers through the marketing lifecycle.
  • Automate and optimize your email marketing using A/B testing, segmentation, and marketing analytics.
  • Conduct Search Engine Optimization leveraging tools like Google Trends and Screaming Frog.
DM_550x599

Frequently Asked Questions

Our digital marketing boot camp in Austin is being held via our tried and tested virtual classroom experience. Call us at (512) 387-5789 for more information on how to apply, or visit our Online Experience page to learn more.

Admission to UT Austin is not a requirement for enrollment in the Digital Marketing Boot Camp.

Currently Enrolling:

» Coding

  • Full-Time: 09/14/2020
  • Part-Time: 10/05/2020 and 09/17/20

» Data Analysis and Visualization

  • Part-Time: Soon and 09/24/2020

» UX/UI 

  • Part-Time: 10/13/2020

» Cybersecurity

  • Part-Time: 11/30/2020

» Digital Marketing

  • Part-Time: 08/18/2020

Part-Time Digital Marketing Class Schedule

  • 18-week class
  • Classes held two weekdays from 6:30-9:30 p.m.
    Saturdays from 10 a.m.-2 p.m.

Ready to learn more about The Digital Marketing Boot Camp at Texas McCombs? Fill out the form below or contact an admissions advisor at (512) 387-5789.


Get Program Info

The following requires your attention:
Back
Back
Back
Back
Back
Back
Back
Back
Back
0%

UT Austin Boot Camps are offered in partnership with Trilogy Education Services, a 2U, Inc. brand.

About Trilogy Education Services
Trilogy Education is a workforce accelerator that empowers the world’s leading universities to prepare professionals for high-growth careers in the digital economy. Thousands of people around the globe have completed Trilogy-powered programs, and more than 2,000 companies—including 50% of the Fortune 100—employ them.