The Digital Marketing Boot Camp at Texas McCombs

man sipping coffee looking at digital strategy on the computer

Classes begin quarterly

Online Digital Marketing Boot Camp in Austin, Texas

Learn Digital Marketing in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

The Digital Marketing Boot Camp at Texas McCombs is a challenging, part-time program that prepares students to develop impactful marketing plans across verticals and drive channel specific strategies.

  • Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
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Facebook partner logo

We’ve partnered with Facebook to provide those who complete our boot camp with a complimentary Facebook Certification exam voucher. After the boot camp ends, you’ll choose the cert that best aligns with your interests and goals and prepare for the exam on your own using Facebook’s free exam prep and self study tools. You’ll select from the following certs:

  • Digital Marketing Associate, Marketing Science Professional, Creative Strategy Professional, Media Planning Professional, or Media Buying Professional

Strategic, Hands-On Digital Marketing Training

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Marketing Strategy

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Digital Advertising, Data Organization, and Automation

  • Paid Search Advertising and Analytics
  • Display Advertising and Analytics
  • Paid Social Media Advertising and Analytics
  • Retargeting and Audience Building
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimizing Campaigns and Websites

  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand related to digital marketing.

Ready to Become a Savvy Digital Marketer?

By the time you complete the program at Texas McCombs, you can expect to be able to:

  • Develop digital marketing strategies that meet both short- and long-term business goals 
  • Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
  • Build highly targeted audiences using demographics, affinity audiences, and more.
  • Identify brand position and growth opportunities by performing thorough keyword and competitive research.
  • Optimize content and landing page experiences to improve customer engagement and conversion rates.
  • Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
  • Effectively manage and share customer data and touchpoints via CRM systems and databases.
  • Design and implement automated workflows to drive campaign efficiency.
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Take the next step in your career with the skills you need to stand out through The Digital Marketing Boot Camp at Texas McCombs.

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Frequently Asked Questions

Our digital marketing boot camp in Austin is being held via our tried and tested virtual classroom experience. Call us at (512) 387-5789 for more information on how to apply, or visit our Online Experience page to learn more.

Admission to UT Austin is not a requirement for enrollment in the Digital Marketing Boot Camp.

Part-Time Digital Marketing Class Schedule

  • 18-week class
  • Classes held two weekdays from 6:30-9:30 p.m.
    Saturdays from 10 a.m.-2 p.m.

Currently Enrolling:

» Coding Boot Camp

  • Full-Time: 03/21/2022
  • Part-Time: 03/09/22
  • Part-Time On-Campus: 03/07/22

» Data Analysis and Visualization Boot Camp

  • Part-Time: 02/09/2022

» UX/UI Boot Camp

  • Part-Time: 02/08/2022

» Cybersecurity Boot Camp

  • Part-Time: 03/08/2022

» Digital Marketing Boot Camp

  • Part-Time: 02/22/2022

» Product Management Boot Camp

  • Part-Time: 02/03/2022

The Market for Digital Marketers in Austin, Texas

Every day, we have hundreds (if not thousands) of interactions with digital media. Scroll through an app on your smartphone or even browse through your email inbox — chances are, you’ll face a pop-up advertisement or a message alerting you about a sale or other promotion. Searching for a product online? Your search results are just as much a part of the marketing process as everything else mentioned above.

For individuals interested in starting or accelerating their marketing career, nearly every industry today relies on specialists who can strategically promote their products and services to qualified consumers. From management and consulting to public relations and telecommunications, marketing professionals are needed to research and execute a results-driven campaign.

According to the Bureau of Labor Statistics (BLS), in 2020 the employment of marketing specialists in Texas ranked fourth nationally, with 38,800 individuals identified as marketing professionals. What’s more, Texas is among the top-paying states with an annual mean wage of $76,840, slightly higher than the national average of $73,970.

Even more encouraging is the fact that the demand for market research analysts and marketing specialists is projected to grow by 22 percent between 2020–30, much faster than all other occupations. Individuals with a background in analytics, communications, or social sciences can easily transition into a digital marketing role, as can those with strong soft skills such as communication, critical thinking, and attention to detail.

Ready to dive into an exciting career as a marketing specialist? Master the skills needed to become proficient in modern marketing in an environment that mimics real-world work through The Digital Marketing Boot Camp at Texas McCombs.


Ready to learn more about The Digital Marketing Boot Camp at Texas McCombs? Fill out the form below or contact an admissions advisor at (512) 387-5789.


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UT Austin Boot Camps are offered in partnership with Trilogy Education Services, a 2U, Inc. brand.

About Trilogy Education Services
Trilogy Education is a workforce accelerator that empowers the world’s leading universities to prepare professionals for high-growth careers in the digital economy. Thousands of people around the globe have completed Trilogy-powered programs, and more than 2,000 companies—including 50% of the Fortune 100—employ them.