Digital Marketing Curriculum

female and male student working on whiteboard

Marketers are increasingly at the intersection of marketing and technology, harnessing tools for web analytics and design, search engine optimization, and digital advertising to conduct business.

For that reason, the curriculum at The Digital Marketing Boot Camp at Texas McCombs provides students with a range of foundational technical skills needed in the field. Complete real-world problems using a host of popular tools and methods, and learn marketing specializations and best practices. By the program’s end, you will have a strong professional portfolio showcasing your work.

Part-Time Digital Marketing

Optional Pre-Course Module: Marketing Fundamentals


If you’re coming to the course with no prior marketing experience (or you’d like a refresher on marketing fundamentals), this self-paced online module will get you up to speed on essential marketing skills.

What You Will Learn:

  • Brand Building
  • Brand Strategy
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research

Learning Module: Digital Marketing Strategy


All successful campaigns begin with a solid marketing strategy. That’s why we start you with a crash course in the essentials, including how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

What You Will Learn:

  • Data Strategies
  • Digital Marketing for Different Business Models
  • Customer Journeys
  • Digital Funnels
  • Content Strategy
  • Organic Social Media

Learning Module: Optimizing Campaigns and Websites


Websites are the backbone of an online presence, supporting all digital marketing efforts. Learn how to design, manage, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What You Will Learn:

  • WordPress
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking

Learning Module: Digital Advertising and Automation


Multichannel campaigns maximize opportunities for brands to engage with customers. Get hands-on experience using industry platforms to develop, launch, and optimize campaigns on the channels consumers are increasingly spending their time on.

What You Will Learn:

  • Paid Content Strategy
  • Paid Search Advertising
  • Display Advertising
  • Paid Social Media Advertising
  • Remarketing
  • Measurement and Optimization
  • Customer Relationship Management

Optional Post-Course Module: Building a Digital Marketing Portfolio


Want your new skills to get noticed? Complete this self-paced module to learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it up with career coaching sessions to really stand out in the job market

What You Will Learn:

  • Branding Yourself for Your Career Search
  • Curating and Optimizing Coursework for Your Portfolio
  • Designing a WordPress Portfolio
  • Developing a Promotional Plan

Reserve your spot in an
upcoming boot camp.

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