Blog Category: Digital Marketing

We live in a world with a variety of digital marketing channels — from social media ads, to influencer marketing, to search engine ad campaigns. It’s essential for digital marketers to figure out which channels are most likely to help achieve KPIs (key performance indicators) in order to plan campaigns effectively. How is this done?…

How did a moldy hamburger underscore the importance of social media in business? Let’s ask Burger King. In 2020, the fast food giant introduced an advertising campaign featuring a time-lapse video of a hamburger growing mold to prove it was made from natural ingredients. The video may have been unappetizing, but the campaign worked. According…

Starting up her computer, Cassie Kopecky gets her workspace ready for another day as Manager of Marketing and Social Media at The Alexander Group.  One year ago, Cassie was a creative coordinator for a start-up nonprofit healthcare organization in Austin, Texas. She wore many hats in this position from event planning to digital marketing, she…

Even with a degree in broadcast journalism, a storied career managing outreach campaigns, and working for the city of Laredo, Texas, Blasita Lopez struggled to return to her marketing roots in early 2021. “I wanted to update my marketing skill set because I had a lot of traditional marketing experience in my previous related roles,”…

Explore Resources: Mood Improvement | Stress | Mood Disorders | Self-Image | Mindfulness | Addiction Recovery | Grief and Bereavement | Healthy Technology Use Tips Disclaimer Research and awareness surrounding mental health have grown in the last few decades, highlighting its crucial place in the betterment of overall quality of life. That said, as unprecedented…

“When I began The Digital Marketing Boot Camp at The University of Texas McCombs School of Business, I thought I knew about digital marketing,” said Murray Martin. “But after that first day in class, I realized I knew nothing.” What led him to that moment of realization happened many years earlier. Murray was involved in…

There are a lot of reasons to choose a digital marketing career path. For one, it’s a thriving industry — today, countless consumers buy products based on the ads they see as they navigate search engines, scroll through social media platforms, and open emails. Digital dominates the marketing sector; according to Deloitte and the American…

Fernando Cisneros grew up and completed his bachelor’s degree in business administration in Mexico, but when he moved to the U.S., he struggled to put it to use. He applied to countless jobs, but employers in the states didn’t seem to recognize its merit the same way they did back home. In Mexico, he had co-owned…